GLOBAL CHOCOLATE

“ It’s not that chocolates are a substitute for love. Love is a substitute for chocolate. Chocolate is, let’s face it, far more reliable than a man.
– Miranda Ingram “

Chocolate is the most well-known, consumed, and profitable component of the confectionary industry across the world. Based on the quantity of cocoa, different ranges of chocolates are produced worldwide. The increasing preference of consumers is an imperative factor that eventually aids companies to focus on product development and marketing tactics to expand a wider consumer base and capture new markets is driving the growth of the global market for chocolate.

The global chocolate market is segmented based on type and sales category. On the basis of type, the global chocolate market can be divided into dark, milk, and white. The dark chocolate segment is expected to attain the largest market share during the forecast period. Dark chocolate has several health benefits, such as it protects skin from the sun, improves blood flow, enhances brain function, lowers blood pressure, and reduces the risk of heart diseases. This help in attracting more consumers. Furthermore, it is rich in antioxidants and contains soluble fibers, minerals, and bioactive compounds. Therefore, owing to its broad range of health benefits, the popularity of dark chocolate is expected to rise and aid to fuel the global chocolate market during the forecast period.