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Advertising / Branding

Businesses typically use advertising, marketing and branding to convince consumers, clients, stakeholders or external donors to buy their goods and services or invest in the organization. Many people usually misuse the three terminologies because their meaning can be confusing due to close their connections and unity of purpose. Knowing the differences among these words can substantially help your business grow because these elements help to increase the reputation of your product or company by keeping the potential buyer aware.

A brand is anything that helps get potential buyers to remain loyal to your product or company, such as the logo, symbol, name or design. Branding involves the collection of things an audience expects and experiences, combined with the workings of all the brand elements, including typeface, logos, tagline or brand. It creates an association between, the potential buyer’s ideals and the particular make of a product, such as associating the color blue with some airlines due to the color of the sky.